Circle Gateway

Proposal at a glance

Tax map parcel(s): 48 3 08 002 B, 48 3 08 002 A

Extracted from the city's submitted documents; each figure traces to the text it came from.

• Dwelling units (existing) — "two existing commercial buildings (formerly Lotte Plaza and 7-11)"
• Dwelling units (proposed) — "There are 261 multifamily homes dispersed on floors 4 through 10"
• Affordable units (proposed) — "6% (equating to 16 units) of those units shall be designated as Affordable Dwelling Units"
• Retail (proposed) — "There is 16,530 SF of street front retail."
• Stories (proposed) — "The Building consists of eleven (11) stories with an overall height of approximately 118' 10""
• Site area (proposed) — "two parcels totaling 1.64 acres"

Official record

The applicant is proposing to replace two existing commercial buildings (formerly Lotte Plaza and 7-11) with 16,530 sq. ft. of ground floor commercial and up to 261 apartments in a 11-story building with structured parking on approximately 1.64 acres.

• Address: 3250 Blenheim Boulevard, Fairfax, VA 22030
• Applicant: Woodbridge Commons, LLC Don Earl Stedham Woodbridge Commons, LLC Chief Operating Officer
• City record

2026-07-13 — Planning Commission Regular Meeting/Work Session

Agenda item 8a: Pre-application briefing on the Circle Gateway proposal at 3226 and 3250 Blenheim Boulevard (watch the moment)

• Outcome: Scheduled as a work session pre-application briefing per the agenda; no minutes or actions report available to confirm outcome.
• [8a] A pre-application briefing on the Circle Gateway proposal was scheduled for the work session; the project is located at 3226 and 3250 Blenheim Boulevard, south of Fairfax Boulevard, north and east of Fairfax Circle Shopping Center, and west of The Home Depot and Old Pickett Road.
• Status after: proposed

Open questions

No unresolved questions recorded.

Member commentary

No recorded member positions yet.

Screening-level estimates of the economic and fiscal effects of Circle Gateway. Figures are decision-support context with named assumptions and sensitivity ranges — not predictions. The full analysis has the interactive assumptions panel and maps; methods documents every formula.

Headline estimates

• New residents: 446 (range 352 – 557) — households x persons per multifamily unit (Rutgers CUPR bedroom-mix multipliers)
• Annual capture: project's own ground-floor retail: $72k (range $41k – $102k) — Huff model over individual retail POIs: joint destination+mode choice, P(j,m) ~ A_j * w_m * exp(-b_m t_mj), CES category spend; clusters are a reporting rollup; own retail competes as a destination
• New annual spending arriving on foot: $666k (range $146k – $3.3M) — walk-mode share of the joint destination+mode Huff choice, summed over businesses; walking loses to driving with walk time, so the remainder of the mode-split budget arrives by car
• Real estate tax increase: $1.0M (range $986k – $1.3M) — projected minus current RE tax
• Net annual fiscal impact — naive per-capita method: −$1.4M (range −$2.4M – −$97k) — incremental new recurring revenue minus service cost (upper-bound cost framing; allocates fixed citywide costs)
• Net annual fiscal impact — marginal framing: $123k (range −$1.1M – $1.3M) — incremental new recurring revenue minus service cost (only services that scale with new residents)

Method notes, caveats, and non-headline metrics live on the analysis page.