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Fairfax Square

Under Review

Private Development · 9840-9946 Main Street, Fairfax, VA 22030 · topic history · city record ↗

138 units · 59,000 sq ft retail · 5 stories · 10.47 acres

Screening estimates. These figures rank likely magnitudes with stated assumptions and ranges — they are decision-support context, not predictions. Every number traces to a source or a named assumption in the appendices below. Formulas, citations, and limitations: methodology report (PDF).

In plain terms: the project would add roughly 236 residents and about $706k a year in new property tax, but serving those residents costs money too. Depending on how you count the cost of city services for new residents, that nets out anywhere between a net cost of about $181k a year and a net gain of about $625k a year. The strict accounting (every resident carries a full share of today's citywide costs) gives the costlier figure; counting only costs that actually grow with new residents gives the friendlier one. The likely answer sits in between.

Where the effects land

Loading map…

The economic map shows total captured spending by business location and named reporting clusters. The walk map uses a tighter extent around walk-arriving capture and the street segments assigned new resident walk trips; the bike map (when present) shows bike-arriving capture across the city — bikes reach farther, so it spreads wider and thinner. Dollar heatmaps are clipped to CR (Commercial Retail) zoning, and each map is scaled to its own data, so colors are not comparable across maps.

Summary

Fairfax Square is a proposed mixed-use redevelopment on 10.47 acres at the end of Burke Station Road in the City of Fairfax, Virginia, currently under review. The project would replace 12 existing commercial buildings totaling 126,535 square feet with 138 residential units (including 11 affordable), up to 59,000 square feet of new commercial space, and 70,906 square feet of retained office space. The headline fiscal finding spans a wide range depending on which cost method is applied: the net annual fiscal impact runs from −$1,060,758 to +$1,989,780, with the naive per-capita method centering near −$181,171 per year and the marginal-cost method centering near +$624,700 per year; the two ranges overlap near breakeven, so the sign of the net impact is genuinely uncertain at this stage. The real estate tax increase alone is estimated at $580,462 to $1,044,151 per year above the current site tax. The three assumptions to which the net fiscal result is most sensitive are: (1) average household size in new multifamily units (range 1.5–2.2 persons per unit), which drives both the resident-count and associated service-cost estimates; (2) the net-new share of on-site retail receipts that represents genuinely new activity to the city rather than displacement of existing businesses (range 0.15–0.50); and (3) retail sales per square foot (range $250–$600), which scales the BPOL and meals-tax revenue lines.


View metric methods and calculations →

Adjust the assumptions

Every estimate above rests on named assumptions with published ranges. If you have better local knowledge, move the sliders — adjusted values use the exact formulas of the pipeline, bounded by each assumption's sensitivity range. Travel and destination-choice parameters are excluded (they require a full model re-run). Nothing is saved or submitted.

Assumptions

Occupancy rate
0.95
0.9published: 0.950.97

share of proposed units occupied at stabilization

Household size (multifamily)
1.8
1.5published: 1.82.2

persons per occupied new multifamily unit for a typical studio/1BR/2BR mix

New-construction income premium
1.125
1published: 1.1251.25

new-construction multifamily rents draw higher-income households than the area median

Spending-survey scaling
1
0.85published: 11.15

CES line items are national averages; ±15% covers regional and vintage drift

Walk trips per resident per day
1
0.5published: 12

scales new residents into all-purpose daily walk trips for the foot-traffic flow allocation

Sq ft per office job
350
250published: 350500

existing commercial sqft -> displaced jobs; a higher value yields fewer displaced jobs per sqft

Sq ft per retail job
500
400published: 500700

proposed retail sqft -> on-site jobs

Assessed value per dwelling unit ($)
360,982.5
359,599.256published: 360,982.5458,932.463

median assessed value per unit across 3 apartment-class comps, 25th-75th percentile bounds

Retail value per sq ft ($)
275
200published: 275400

assessed $/sqft applied to proposed retail space; refine with commercial comps in a follow-up

Office value per sq ft ($)
300
200published: 300450

assessed $/sqft applied to proposed non-retail commercial space (office, medical, bank). Previously omitted, which valued every proposed office at zero

Office gross receipts per sq ft ($/yr)
500
300published: 500800

rough-estimate input: the BPOL base for office tenants

Business equipment value per sq ft ($)
8
4published: 815

rough-estimate input: the business tangible personal property base across proposed retail and office space

Share of on-site sales that is new to the city
0.3
0.15published: 0.30.5

share of the project's own on-site receipts that is NEW to the city (new resident and visitor demand, plus sales recaptured from outside) rather than displaced from existing city businesses; displaced sales move the tax base, they do not add to it

Restaurant share of ground-floor space
0.5
0.3published: 0.50.7

share of the project's ground-floor space occupied by restaurants (the meals-tax base) rather than shop retail

Students per unit
0.08
0.05published: 0.080.12

drives the school-cost component when the education transfer and enrollment are pinned (school-split cost model); otherwise informs the school note only

Marginal cost factor
0.35
0.25published: 0.350.55

share of the NON-school per-capita cost that scales at the margin (school costs follow the student estimate directly under the school-split model)

Vehicles per household
1.4
1published: 1.41.8

rough-estimate input: converts new households to taxable vehicles for the personal property levy

Assessed value per vehicle ($)
14,000
9,000published: 14,00020,000

rough-estimate input: average taxable value per vehicle; no project-specific fleet data exists

Retail sales per sq ft ($/yr)
400
250published: 400600

rough-estimate input: annual gross receipts per sqft for the BPOL base; the low bound absorbs vacancy and lease-up

Requires a full model re-run

These parameters sit inside the travel/destination-choice model, so their effect on the results is not a simple rescaling — they cannot be adjusted live.

Walk-time decay (β)0.1 (0.050.15)
Walk share — neighborhood trips0.6 (0.40.8)
Walk share — comparison goods0.1 (00.3)
Walk share — grocery/entertainment0.3 (0.10.5)
Bike-time decay (β)0.1 (0.050.15)
Bike share — neighborhood trips0.02 (0.0050.05)
Bike share — comparison goods0.005 (00.02)
Bike share — grocery/entertainment0.01 (00.03)
Own-retail sq ft per equivalent business2,000 (1,5003,000)

Recomputed estimates

Economic

MetricPublishedAdjustedΔ
New households131131
New residentsheadline236236
Aggregate household income$24.16M$24.16M
New annual spending: grocery$976k$976k
New annual spending: restaurant_bar$854k$854k
New annual spending: retail_comparison$1.07M$1.07M
New annual spending: retail_convenience$178k$178k
New annual spending: personal_services$246k$246k
New annual spending: entertainment$889k$889k
Annual capture: Fairchester Drive & Hill Street$1,000k$1,000k
Annual capture: Chain Bridge Road & North Street$683k$683k
Annual capture: Mathy Drive & Pickett Road$391k$391k
Annual capture: Fair Lakes Parkway & Fair Oaks Mall$305k$305k
Annual capture: Blenheim Boulevard & Fairfax Boulevard$193k$193k
Annual capture: project's own ground-floor retailheadline$140k$140k
On-site jobs removed (existing space)362362
On-site retail jobs added118118
On-site office jobs added203203
Net on-site job change−40.9−40.9
New annual spending arriving on footheadline$142k$142k
New annual spending arriving by bike$48k$48k
Spending arriving on foot at project's own retail$70k$70k
Implied spending per resident walk trip$2$2
New resident walk trips per day236236

Fiscal

MetricPublishedAdjustedΔ
Projected assessed value$87.31M$87.31M
Projected real estate tax$936k$936k
Real estate tax increaseheadline$706k$706k
Personal property tax on resident vehicles (rough estimate)$106k$106k
BPOL business license tax on project retail (rough estimate)$14k$14k
BPOL business license tax on project office (rough estimate)$142k$142k
Business tangible property tax (rough estimate)$43k$43k
Meals tax on captured in-city dining$26k$26k
Meals tax on the project's own restaurants (net-new, rough estimate)$158k$158k
Local sales tax share on captured in-city retail$14k$14k
Local sales tax on the project's own retail (net-new, rough estimate)$70k$70k
Annual school cost within the service-cost estimates$220k$220k
Annual service cost — naive per-capita method$1.46M$1.46M
Annual service cost — marginal framing$654k$654k
Estimated K-12 students1111
Net annual fiscal impact — naive per-capita methodheadline−$181k−$181k
Net annual fiscal impact — marginal framingheadline$625k$625k
Net annual fiscal impact (range across both cost methods)$222k$222k

Adjusted values are exact recomputations of the model's central estimates for the assumptions above — the same arithmetic the pipeline runs, evaluated in your browser. Published ranges, maps, and the narrative report are not recomputed here.

Full analysis

Project description

The site consists of three parcels (58 3 02 013 C, 58 3 02 013 A, and 48 3 14 002 B) covering a stated area of 10.47 acres at the end of Burke Station Road in the City of Fairfax. The extraction notes flag a discrepancy between the stated acreage and parcel-resolved geometry; the 10.47-acre figure is drawn directly from the applicant's Statement of Support.

Existing conditions include 12 commercial buildings with 126,535 square feet of office, medical, personal services, retail, and church uses. No existing residential units are present and no current assessed value for the parcels was available in the project documents with sufficient confidence to use directly.

The proposal, as reflected in the most recent formal submission documents (Statement of Support dated June 23, 2026, and the Draft Commitments), would demolish the majority of existing structures and construct 138 residential units — comprising 90 multifamily and 48 single-family attached units — along with up to 59,000 square feet of new commercial uses in new one- and two-story buildings. The existing five-story office building at 9900 Main Street, containing 70,906 square feet, would be retained. A minimum of 11 of the residential units are committed as affordable at 60% AMI, to be constructed within the first multifamily building. Residential tenure is not established in the project documents; only rental-tenure defaults are applied in this analysis. The project is currently under review; no approval has been granted.

Note: Earlier pre-application documents (Briefing Submission) described a substantially larger program of approximately 293–300 units and approximately 61,000 square feet of new commercial space. This analysis uses the later, formal submission figures of 138 units and up to 59,000 square feet, which are preferred as more recent and authoritative.


Economic effects

New demand

At a stabilized occupancy rate of 0.95 (range 0.90–0.97), the 138 proposed units are estimated to yield 124–134 occupied households. Applying Rutgers CUPR residential demographic multipliers for multifamily product by bedroom mix, and an assumed average household size of 1.8 persons per unit (range 1.5–2.2), new residents are estimated at 186–294, with a central estimate of 236. These households are estimated to bring aggregate annual income of $20.3 million to $27.4 million, computed as households multiplied by the mean income of site census tract 51600300300 ($163,796, from ACS 5-year 2024 data, tables B19025/B11001), scaled by a new-construction income premium.

Spending by category and cluster — screening estimates

New household spending was estimated by category using BLS Consumer Expenditure Survey 2023 data, scaled to the income level of new residents using category-specific Engel elasticities. The top spending categories by annual volume are comparison retail ($771,096–$1,389,891), grocery ($745,735–$1,202,271), entertainment ($632,276–$1,165,387), and restaurants and bars ($622,041–$1,096,480).

The Huff-model capture figures below are screening estimates. They are computed using a joint destination-and-mode-choice model applied to individual retail points of interest, with spending allocated by destination attractiveness and walk-time decay, then aggregated to named geographic clusters for reporting. They rank where new residents' spending is likely to land across the trade area — they are not predictions of actual sales.

The five named retail clusters and their estimated annual capture from new residents are:

  • Fairchester Drive & Hill Street: $758,733–$1,192,733
  • Chain Bridge Road & North Street: $492,190–$944,415
  • Mathy Drive & Pickett Road: $279,019–$582,409
  • Fair Lakes Parkway & Fair Oaks Mall: $223,254–$351,598
  • Blenheim Boulevard & Fairfax Boulevard: $143,143–$272,069

The Huff model also estimates the share of new-resident spending captured at destinations inside the City of Fairfax boundary: 60.6%–66.5% for all retail categories combined, and 64.1%–73.0% for food-away-from-home specifically.

Project's own ground-floor retail capture — screening estimate

The project's proposed ground-floor commercial space (up to 59,000 square feet) is modeled as a competing destination in the same Huff framework. The estimated annual capture of new residents' spending at the project's own retail is $75,767–$211,694, with a central estimate of $139,781. This is a screening estimate. The breakdown within this figure is led by restaurants and bars, followed by convenience retail and comparison retail. Note that this on-site capture figure and the cluster capture figures above are drawn from the same pool of new-resident spending — they are not additive to one another.

Foot-traffic index — screening estimate

Using exact marginal trip flows from the site (with POI-weighted destinations and walk-time decay applied via shortest-path network routing) compared against a seeded sampled baseline betweenness of today's population, the model yields a foot-traffic index change of 0.2% across the 10 nearest commercial street segments. This figure is a screening estimate; the baseline uses a sampled index of current walkers, not calibrated pedestrian counts.

Jobs ledger

Jobs in the on-site space being removed are estimated at 253–506 (central: 362), computed by dividing the existing 126,535 square feet of commercial space by an assumed square-footage-per-office-job ratio of 250–500 square feet per job.

Jobs supported by the proposed retained and new commercial space are estimated as follows:

  • On-site retail jobs added: 84–148 (central: 118), computed as proposed retail square footage (59,000 sq ft) divided by an assumed 400–700 square feet per retail job.
  • On-site office jobs added: 142–284 (central: 203), computed as proposed office square footage (70,906 sq ft) divided by an assumed 250–500 square feet per office job.

The net on-site job change — retail jobs added plus office jobs added minus existing jobs removed — ranges from −280 to +178, with a central estimate of approximately −41. The wide range reflects the sensitivity of all three job figures to the assumed square-footage-per-job ratios; the sign of the net change is uncertain across the range.


Fiscal effects

Current tax baseline

The current real estate tax on the three site parcels, computed as current assessed value multiplied by the City's real estate tax rate, is $230,412 per year. This figure is derived from the City of Fairfax Real Estate Assessment Database (Patriot WebPro, 2026 vintage) and the FY2027 adopted rate.

Projected real estate tax

Projected assessed value after buildout is estimated at $75,605,897–$118,840,380 (central: $87,312,385), computed as proposed residential units multiplied by assessed value per unit, plus retail square footage multiplied by assessed dollars per square foot, plus office square footage multiplied by assessed dollars per square foot. The residential value-per-unit assumption ($359,599–$458,932) is anchored to three City of Fairfax apartment comparable properties built since 2011, drawn from the Patriot WebPro database. Commercial and office per-square-foot values ($200–$400/sq ft for retail; $200–$450/sq ft for office) are screening ranges.

The resulting projected real estate tax is $810,873–$1,274,563 per year. The real estate tax increase above the current baseline is estimated at $580,462–$1,044,151 per year (central: $706,014), computed as projected tax minus current site tax.

Other recurring revenue lines

Additional recurring revenue lines were estimated as follows. Several of these are rough estimates, as noted, because they depend on assumed rather than observed inputs.

  • Personal property tax on resident vehicles (rough estimate): $46,165–$199,023 per year, computed as new households multiplied by assumed vehicles per household (1.0–1.8) multiplied by assumed average vehicle assessed value ($9,000–$20,000) multiplied by the City personal property tax rate. No project-specific vehicle data exists; this is an order-of-magnitude estimate.
  • BPOL on project retail (rough estimate): $4,383–$35,260 per year, computed as proposed retail square footage multiplied by assumed gross sales per square foot ($250–$600) multiplied by the City BPOL retail rate, then multiplied by the net-new share (0.15–0.50) to exclude receipts displaced from existing city businesses.
  • BPOL on project office (rough estimate): $85,087–$226,899 per year, computed as proposed office square footage multiplied by assumed gross receipts per square foot ($300–$800) multiplied by the BPOL professional/financial services rate. This line is not displacement-adjusted, as professional and medical practices are modeled as serving regional demand.
  • Business tangible property tax (rough estimate): $21,460–$80,477 per year, computed as proposed commercial square footage multiplied by assumed equipment value per square foot ($4–$15) multiplied by the City personal property tax rate.
  • Meals tax on captured in-city dining: $17,940–$36,031 per year, computed as restaurant spending multiplied by the in-city capture share from the Huff model multiplied by the City meals tax rate.
  • Meals tax on project's own restaurants (rough estimate): $29,586–$555,348 per year, computed as ground-floor square footage multiplied by assumed sales per square foot, multiplied by an assumed restaurant share of ground-floor retail (0.30–0.70), multiplied by the meals tax rate, multiplied by the net-new share.
  • Local sales tax (in-city captured retail): $10,004–$18,714 per year, computed as in-city captured retail spending multiplied by the local-option sales tax share under Virginia Code § 58.1-605.
  • Local sales tax on project's own retail (rough estimate): $21,915–$176,301 per year, computed as ground-floor square footage multiplied by assumed sales per square foot multiplied by the local sales tax share multiplied by the net-new share.

Service costs — two methods

Two cost framings are applied, and they produce substantially different results; both are presented because neither is definitively correct for this project.

The naive per-capita method allocates all General Fund costs to new residents at the citywide average rate: residents multiplied by the non-school per-capita cost ($5,254, derived from FY2027 adopted General Fund budget net of the school tuition contract) plus estimated students multiplied by the net local per-pupil school cost ($19,961, derived as the FY2027 tuition contract net of state education revenue). This yields annual service costs of $1,116,519–$1,877,761 (central: $1,460,166). This method overstates costs for infill development to the extent that fixed citywide services — roads, administration — do not scale with additional residents.

The marginal-cost method applies a marginal cost factor of 0.25–0.55 (central: 0.35) to the non-school per-capita cost, while keeping the school cost identical. This yields annual service costs of $382,425–$1,181,515 (central: $654,295). This method may understate costs if population growth triggers capital or capacity expansions.

School costs are common to both framings: estimated K-12 students of 7–17 (central: 11), computed as proposed units multiplied by an assumed student generation rate of 0.05–0.12 per unit, multiplied by the $19,961 net local per-pupil cost, yields $137,728–$330,546 per year (central: $220,364) in school costs in both framings.

Net fiscal impact

The net annual fiscal impact spans both cost methods together, producing a combined range of −$1,060,758 to +$1,989,780 per year. The naive per-capita method yields a central estimate of approximately −$181,171 per year (range: −$1,060,758 to +$1,255,686). The marginal-cost method yields a central estimate of approximately +$624,700 per year (range: −$364,512 to +$1,989,780). The two ranges overlap substantially, including around breakeven, and the sign of the net impact cannot be determined from this analysis alone.

No external fiscal estimates from the applicant or City staff are published in the project record reviewed for this analysis; accordingly, no comparison to external figures is presented.


Not evaluated in this version

Analyses of the proposed bike-lane corridor, trail connections, and broader multimodal connectivity improvements are deferred and were not computed in this version of the report. Environmental impact analysis and comparable-places analysis (benchmarking the project against similar mixed-use redevelopments in peer jurisdictions) are likewise deferred. These topics may be addressed in subsequent analysis phases as additional project documentation becomes available.

Method notes & caveats

  • Huff capture is a screening estimate computed per business location (every retail POI is an individual destination) and aggregated to named areas for reporting; it ranks where new spending is likely to land, with sensitivity bounds — it is not a prediction.
  • Residential tenure (for-sale vs rental) is not established in the project documents; rental defaults are used for household size, occupancy, and the income premium. For-sale product would raise all three.
  • The project's own retail is included as a competing destination; its capture estimates how much of the residents' spending the ground floor itself can hold on to.
  • Displaced use: 12 existing commercial buildings comprising office, medical, personal services, retail, and church uses. Any spending that originated on-site today is assumed negligible relative to the new residential demand.
  • Bike-arriving capture models cycling as a third mode alongside walking and driving: the bike preference is taken from the drive remainder (walk shares are unchanged), and bikes reach ~3-4x the walking distance per minute of travel time.
  • Foot-traffic flows are exact allocations of the new residents' modeled walk trips; the % comparison uses a sampled index of today's walkers, not calibrated pedestrian counts.
  • Walk-in capture per business is the walk-arriving share of the NEW residents' spending under a joint destination-and-mode choice: walking competes with driving per destination, so businesses beyond practical walking range receive effectively none of it and the rest of the spending arrives by car. It is not total pedestrian commerce. Comparing a business's walk-in capture to its total capture shows how much of its projected gain depends on being within walking distance of the project.
  • Personal property tax is a rough estimate: the city rate is pinned, but vehicles per household and average vehicle value are assumptions, not observed data. Pinning per-household budget actuals would replace this estimate.
  • On-site commercial tax lines exclude $139,781/yr of new-resident spending at the project's own ground floor, which is already counted in full in the resident-capture lines.
  • BPOL revenue is a rough estimate: the city rate schedule is pinned, but tenant gross receipts are assumed from a sales-per-sqft range.
  • School costs use the split model: 11 students (7-17) x $19,961 net local cost per pupil ≈ $220,364/yr in both cost framings — a development generating fewer students carries proportionally lower costs instead of the school-heavy citywide average.
  • The net fiscal range spans both cost framings on purpose: the naive per-capita method overstates costs for infill (it allocates fixed citywide costs to new residents); the marginal framing understates them if service capacity expansions are triggered.
  • The revenue side includes the rough-estimate personal property and BPOL lines: leaving them at zero would understate revenue for taxes the city does levy, but both carry wide assumption-driven bounds.

Data sources

Computed Aug 22, 2026 · narrative by claude-sonnet-4-6 over deterministic model output (v3)