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Park Rd - Townhomes

Under Construction

Private Development · 11006 Park Rd, Fairfax, VA 22030 · topic history · city record ↗

13 units · 3 stories · 1.16 acres

Screening estimates. These figures rank likely magnitudes with stated assumptions and ranges — they are decision-support context, not predictions. Every number traces to a source or a named assumption in the appendices below. Formulas, citations, and limitations: methodology report (PDF).

In plain terms: the project brings the city new tax revenue, but serving its residents costs money too. Depending on how you count the cost of city services for new residents, that nets out anywhere between a net cost of about $74k a year and roughly break-even. The strict accounting (every resident carries a full share of today's citywide costs) gives the costlier figure; counting only costs that actually grow with new residents gives the friendlier one. The likely answer sits in between.

Where the effects land

Loading map…

The economic map shows total captured spending by business location and named reporting clusters. The walk map uses a tighter extent around walk-arriving capture and the street segments assigned new resident walk trips; the bike map (when present) shows bike-arriving capture across the city — bikes reach farther, so it spreads wider and thinner. Dollar heatmaps are clipped to CR (Commercial Retail) zoning, and each map is scaled to its own data, so colors are not comparable across maps.

Summary

The Park Road Townhomes project proposes to replace a commercially zoned (CR) site in Fairfax City, Virginia, with 13 three-story townhomes on 1.16 acres; it is currently under construction. The project is estimated to add between 17.55 and 27.74 new residents and to generate aggregate household spending across grocery, dining, retail, and entertainment categories. On the fiscal side, this analysis produces a net annual impact ranging from −$119,835 to +$51,690 across two cost-estimation methods; that wide range reflects genuine uncertainty in how municipal costs should be allocated to a small infill project. The three assumptions to which the net fiscal result is most sensitive are: (1) average household size for new multifamily units (assumed 1.5–2.2 persons per unit), (2) the student-generation rate per unit (assumed 0.05–0.12 students per unit), and (3) the marginal cost factor applied to non-school city services (assumed 0.25–0.55). Two external estimates — a city staff report and an applicant fiscal impact analysis, both presented to the Planning Commission in September 2023 — each put the net annual benefit at $20,000 to $51,000; those published ranges overlap with the upper portion of this analysis's range and are reported here as submitted, not merged with the figures above.


View metric methods and calculations →

Adjust the assumptions

Every estimate above rests on named assumptions with published ranges. If you have better local knowledge, move the sliders — adjusted values use the exact formulas of the pipeline, bounded by each assumption's sensitivity range. Travel and destination-choice parameters are excluded (they require a full model re-run). Nothing is saved or submitted.

Assumptions

Occupancy rate
0.95
0.9published: 0.950.97

share of proposed units occupied at stabilization

Household size (multifamily)
1.8
1.5published: 1.82.2

persons per occupied new multifamily unit for a typical studio/1BR/2BR mix

New-construction income premium
1.125
1published: 1.1251.25

new-construction multifamily rents draw higher-income households than the area median

Spending-survey scaling
1
0.85published: 11.15

CES line items are national averages; ±15% covers regional and vintage drift

Walk trips per resident per day
1
0.5published: 12

scales new residents into all-purpose daily walk trips for the foot-traffic flow allocation

Sq ft per office job
350
250published: 350500

existing commercial sqft -> displaced jobs; a higher value yields fewer displaced jobs per sqft

Sq ft per retail job
500
400published: 500700

proposed retail sqft -> on-site jobs

Assessed value per dwelling unit ($)
360,982.5
359,599.256published: 360,982.5458,932.463

median assessed value per unit across 3 apartment-class comps, 25th-75th percentile bounds

Retail value per sq ft ($)
275
200published: 275400

assessed $/sqft applied to proposed retail space; refine with commercial comps in a follow-up

Office value per sq ft ($)
300
200published: 300450

assessed $/sqft applied to proposed non-retail commercial space (office, medical, bank). Previously omitted, which valued every proposed office at zero

Students per unit
0.08
0.05published: 0.080.12

drives the school-cost component when the education transfer and enrollment are pinned (school-split cost model); otherwise informs the school note only

Marginal cost factor
0.35
0.25published: 0.350.55

share of the NON-school per-capita cost that scales at the margin (school costs follow the student estimate directly under the school-split model)

Vehicles per household
1.4
1published: 1.41.8

rough-estimate input: converts new households to taxable vehicles for the personal property levy

Assessed value per vehicle ($)
14,000
9,000published: 14,00020,000

rough-estimate input: average taxable value per vehicle; no project-specific fleet data exists

Requires a full model re-run

These parameters sit inside the travel/destination-choice model, so their effect on the results is not a simple rescaling — they cannot be adjusted live.

Walk-time decay (β)0.1 (0.050.15)
Walk share — neighborhood trips0.6 (0.40.8)
Walk share — comparison goods0.1 (00.3)
Walk share — grocery/entertainment0.3 (0.10.5)
Bike-time decay (β)0.1 (0.050.15)
Bike share — neighborhood trips0.02 (0.0050.05)
Bike share — comparison goods0.005 (00.02)
Bike share — grocery/entertainment0.01 (00.03)
Own-retail sq ft per equivalent business2,000 (1,5003,000)
Office gross receipts per sq ft ($/yr)500 (300800)
Business equipment value per sq ft ($)8 (415)
Share of on-site sales that is new to the city0.3 (0.150.5)
Restaurant share of ground-floor space0.5 (0.30.7)
Retail sales per sq ft ($/yr)400 (250600)

Recomputed estimates

Economic

MetricPublishedAdjustedΔ
New households12.412.4
New residentsheadline22.222.2
Aggregate household income$2.41M$2.41M
New annual spending: grocery$94k$94k
New annual spending: restaurant_bar$84k$84k
New annual spending: retail_comparison$106k$106k
New annual spending: retail_convenience$17k$17k
New annual spending: personal_services$24k$24k
New annual spending: entertainment$89k$89k
Annual capture: Fairchester Drive & Hill Street$153k$153k
Annual capture: Chain Bridge Road & North Street$52k$52k
Annual capture: Fair Lakes Parkway & Fair Oaks Mall$43k$43k
Annual capture: Mathy Drive & Pickett Road$18k$18k
Annual capture: Blenheim Boulevard & Fairfax Boulevard$16k$16k
On-site jobs removed (existing space)00
On-site retail jobs added00
Net on-site job change00
New annual spending arriving on footheadline$39k$39k
New annual spending arriving by bike$4,856$4,856
Implied spending per resident walk trip$5$5
New resident walk trips per day22.222.2

Fiscal

MetricPublishedAdjustedΔ
Projected assessed value$4.69M$4.69M
Projected real estate tax$50k$50k
Personal property tax on resident vehicles (rough estimate)$9,997$9,997
Meals tax on captured in-city dining$2,393$2,393
Local sales tax share on captured in-city retail$1,277$1,277
Annual school cost within the service-cost estimates$21k$21k
Annual service cost — naive per-capita method$138k$138k
Annual service cost — marginal framing$62k$62k
Estimated K-12 students11
Net annual fiscal impact — naive per-capita methodheadline−$74k−$74k
Net annual fiscal impact — marginal framingheadline$2,360$2,360
Net annual fiscal impact (range across both cost methods)−$36k−$36k

Adjusted values are exact recomputations of the model's central estimates for the assumptions above — the same arithmetic the pipeline runs, evaluated in your browser. Published ranges, maps, and the narrative report are not recomputed here.

Full analysis

Project description

The site consists of fourteen parcels (block 57 1 44, lots 000A through 013) with a combined lot area of 1.16 acres (50,778 SF) as stated in the January 2023 Master Development Plan, which is the most recent plan submission. Project documents also reference 1.18 acres in narrative descriptions; the engineering plan sheet figure of 1.16 acres is used as the primary value here. The existing zoning is CR (Commercial Retail), and the site was previously used as commercial/retail. No existing residential units are recorded.

The proposal is for 13 three-story townhomes with 2-car garages and 26 parking spaces, per the January 2023 Master Development Plan. Earlier plan submissions (March 2022 and September 2022) showed 33 spaces; the most recent submission controls. The zoning table in the January 2023 plan notes a permitted building envelope of 45 feet/4 stories on the commercial-adjacent side, while the narrative descriptions in the Statement of Justification consistently describe the buildings as three stories. No ground-floor retail, office space, or affordable units are documented in the project materials. Tenure (for-sale versus rental) is not established in the project documents; this analysis applies rental defaults for household size, occupancy, and income assumptions, and notes that for-sale product would raise all three. The project is currently under construction, and current assessed values on the parcels reflect the built or under-construction project rather than the pre-development baseline.


Economic effects

New households and residents. The project is estimated to yield between 11.70 and 12.61 occupied households, computed as proposed units multiplied by an occupancy rate assumption (central 0.95, range 0.90–0.97). New residents are estimated at 17.55 to 27.74, derived by multiplying households by persons per multifamily unit using Rutgers CUPR bedroom-mix multipliers (Listokin et al. 2006); the central estimate is 22.23 residents. The household size assumption (1.5–2.2 persons per unit) is the single largest driver of variation in the fiscal results.

Household spending. Annual aggregate household income for the new residents is estimated at $2,026,158 to $2,729,685 per year, based on households multiplied by the mean income of site Census tract 51600300400 (ACS 5-year 2024, B19025/B11001, $173,176) and a new-construction income premium (central 1.125, range 1.0–1.25). Spending by category is derived from BLS Consumer Expenditure Survey 2023 figures scaled by Engel-gradient elasticities: grocery ($72,033–$116,131/yr), restaurants and bars ($61,438–$108,298/yr), comparison retail ($76,586–$138,045/yr), convenience retail ($12,994–$21,663/yr), personal services ($17,646–$31,454/yr), and entertainment ($63,149–$116,393/yr).

Where spending is likely to land — Huff capture (screening estimates). The spending-capture figures are screening estimates computed using a Huff model over individual retail points of interest, applying a joint destination-and-mode choice in the form P(j,m) ~ A_j × w_m × exp(−b_m × t_mj), with BLS CES category spending as the budget; they rank where new resident spending is likely to land and carry the sensitivity bounds shown, but are not predictions. The top clusters by estimated annual capture are:

  • Fairchester Drive & Hill Street: $103,447–$215,563/yr, with the largest shares in grocery and restaurants
  • Chain Bridge Road & North Street: $38,456–$71,682/yr, led by entertainment and restaurants
  • Fair Lakes Parkway & Fair Oaks Mall: $32,135–$52,757/yr, dominated by comparison retail

Additional capture is estimated at Mathy Drive & Pickett Road ($13,890–$18,933/yr) and Blenheim Boulevard & Fairfax Boulevard ($12,812–$16,538/yr). The in-city capture share across all retail categories is estimated at 0.56–0.62 (fraction of total spending landing at destinations inside the city boundary); for food away from home specifically, the in-city share is estimated at 0.60–0.67.

Project's own retail capture. The project includes no proposed ground-floor retail square footage. Accordingly, annual capture at the project's own retail is $0, and spending arriving on foot at own retail is $0. These figures result directly from the absence of retail space in the program.

Foot-traffic index. The foot-traffic index change for the 10 nearest commercial street segments is estimated at 0.0% relative to today's sampled baseline. This figure is computed as exact marginal trip flows from the site (using POI-weighted destinations and exponential walk decay on shortest paths) compared against a seeded, sampled betweenness index of today's population; it is not calibrated against observed pedestrian counts. Walk-arriving spending at nearby businesses is estimated at $6,834–$180,793/yr (central $39,391/yr), derived as the walk-mode share of the joint destination-and-mode Huff choice summed over businesses. This figure represents new residents' spending that arrives on foot at nearby destinations — not total pedestrian commerce at those locations. New resident walk trips are estimated at 8.8–55.5 per day (central 22.23), computed as new residents multiplied by a daily walk-trip rate (central 1.0 trips/resident/day, range 0.5–2.0).

Jobs ledger. The existing commercial site has no documented occupied square footage yielding measurable on-site employment in this analysis; on-site jobs removed is estimated at 0. The proposed project includes no retail or office square footage, so on-site retail or office jobs added is also estimated at 0. Net on-site job change is 0, computed as retail jobs added plus office jobs added minus existing jobs removed.


Fiscal effects

Revenue. Projected assessed value is estimated at $4,674,790 to $5,966,122, computed as 13 units multiplied by assessed value per unit, using three apartment-class comparable properties from the City of Fairfax Real Estate Assessment Database (built since 2011, ranging from $359,599 to $458,932 per unit). Projected annual real estate tax is $50,137 to $63,987, derived as projected assessed value multiplied by the FY2027 city real estate tax rate.

Additional recurring revenue lines include:

  • Personal property tax on resident vehicles: $4,349–$18,749/yr — this is a rough estimate computed as new households multiplied by an assumed vehicles-per-household figure (1.0–1.8), an assumed average vehicle assessed value ($9,000–$20,000), and the city personal property tax rate. No project-specific vehicle data exists; this line should be treated as order-of-magnitude.
  • Meals tax on captured in-city dining: $1,659–$3,262/yr, computed as restaurant spending multiplied by the in-city capture share from the Huff model and the city meals tax rate.
  • Local sales tax share on captured in-city retail: $911–$1,718/yr, computed as in-city captured retail spending multiplied by the local sales tax share under Virginia Code § 58.1-605.

Note: baseline revenue from the existing parcels was not computed — assessment lookups failed for all 14 parcels in this analysis. The net fiscal figures therefore represent projected new revenue rather than a change from a known baseline.

Service costs — two methods. This analysis presents cost estimates under two framings, and the net fiscal range spans both:

  • Naive per-capita method: $105,179–$176,891/yr — computed as new residents multiplied by the non-school General Fund cost per capita ($5,254, derived from FY2027 adopted budget: ($207,912,496 − $76,429,791) ÷ 25,026 residents), plus estimated students multiplied by the net local cost per pupil ($19,961, derived as ($76,429,791 tuition − $14,492,271 state education revenue) ÷ 3,103 students). This method allocates fixed citywide costs to new residents and is considered an upper-bound framing for infill projects.
  • Marginal framing: $36,026–$111,302/yr — computed as the non-school per-capita cost multiplied by a marginal cost factor (central 0.35, range 0.25–0.55), plus students multiplied by the full per-pupil cost. This method reflects that many fixed city services do not scale with a small increment of infill residents; it is considered a lower-bound framing but may understate costs if service capacity expansions are triggered.

In both framings, school costs are computed identically: estimated K-12 students (central 1.04, range 0.65–1.56) multiplied by the net local cost per pupil of $19,961, yielding $12,974–$31,138/yr. The student estimate is derived from units multiplied by a student-generation rate (central 0.08, range 0.05–0.12 per unit), sourced from Rutgers CUPR high-rise multifamily multipliers.

Net annual fiscal impact. Combining the revenue lines with each cost framing:

  • Naive per-capita method: −$119,835 to −$17,464/yr (a deficit under all sensitivity scenarios within this framing)
  • Marginal framing: −$54,246 to +$51,690/yr (spans both deficit and surplus)
  • Combined range across both methods: −$119,835 to +$51,690/yr

Comparison to external estimates. City staff reported in Attachment 1 to the September 11, 2023 Planning Commission Public Hearing that "this proposal would bring a net fiscal benefit of between $20,000 and $51,000 annually." The applicant's Fiscal Impact Estimate (Attachment 8 to the same hearing) states a balance of "$20,000 [to] $51,000 — Note: All figures rounded," with total revenues of $122,000 and total expenditures of $84,000 as reported in that document. Both external estimates are reported as published and attributed to their respective sources; they are not computed by this analysis and are not merged with the figures above.

The external range of $20,000 to $51,000 and this analysis's combined range of −$119,835 to +$51,690 overlap at the upper end (approximately $20,000 to $51,690). They do not overlap at the lower end. Several methodological differences visible in the metric methods and notes are likely sources of divergence: the external estimates appear to produce exclusively positive results, consistent with a cost framing closer to the marginal approach and possibly a lower household-size assumption; this analysis's naive per-capita method, which allocates fixed citywide costs proportionally to new residents, drives the negative lower bound. The external estimates also appear to incorporate a baseline revenue figure from the existing commercial parcels (which this analysis could not compute due to failed assessment lookups), which would reduce the net fiscal benefit relative to a gross-revenue framing. Neither set of figures should be read as more authoritative; they reflect different methodological choices that reasonable analysts apply differently.


Not evaluated in this version

Several analyses are deferred and not included here: a bike-lane corridor assessment, trail connectivity and network analysis, broader multimodal connectivity evaluation, environmental impact analysis, and a comparable-places analysis benchmarking this project against similar residential conversions of commercial sites in comparable jurisdictions. These will be addressed in subsequent versions of this report as data and scope allow.

Method notes & caveats

  • Huff capture is a screening estimate computed per business location (every retail POI is an individual destination) and aggregated to named areas for reporting; it ranks where new spending is likely to land, with sensitivity bounds — it is not a prediction.
  • Residential tenure (for-sale vs rental) is not established in the project documents; rental defaults are used for household size, occupancy, and the income premium. For-sale product would raise all three.
  • The project's own retail is included as a competing destination; its capture estimates how much of the residents' spending the ground floor itself can hold on to.
  • Displaced use: Commercial retail (CR-zoned) site, previously used as commercial/retail. Any spending that originated on-site today is assumed negligible relative to the new residential demand.
  • Bike-arriving capture models cycling as a third mode alongside walking and driving: the bike preference is taken from the drive remainder (walk shares are unchanged), and bikes reach ~3-4x the walking distance per minute of travel time.
  • Foot-traffic flows are exact allocations of the new residents' modeled walk trips; the % comparison uses a sampled index of today's walkers, not calibrated pedestrian counts.
  • Walk-in capture per business is the walk-arriving share of the NEW residents' spending under a joint destination-and-mode choice: walking competes with driving per destination, so businesses beyond practical walking range receive effectively none of it and the rest of the spending arrives by car. It is not total pedestrian commerce. Comparing a business's walk-in capture to its total capture shows how much of its projected gain depends on being within walking distance of the project.
  • Not computed: baseline revenue — assessment lookups failed for parcels ['57 1 44 008', '57 1 44 009', '57 1 44 010', '57 1 44 007', '57 1 44 006', '57 1 44 005', '57 1 44 004', '57 1 44 003', '57 1 44 002', '57 1 44 001', '57 1 44 011', '57 1 44 012', '57 1 44 000 A', '57 1 44 013']
  • Personal property tax is a rough estimate: the city rate is pinned, but vehicles per household and average vehicle value are assumptions, not observed data. Pinning per-household budget actuals would replace this estimate.
  • School costs use the split model: 1 students (1-2) x $19,961 net local cost per pupil ≈ $20,759/yr in both cost framings — a development generating fewer students carries proportionally lower costs instead of the school-heavy citywide average.
  • The net fiscal range spans both cost framings on purpose: the naive per-capita method overstates costs for infill (it allocates fixed citywide costs to new residents); the marginal framing understates them if service capacity expansions are triggered.
  • The revenue side includes the rough-estimate personal property and BPOL lines: leaving them at zero would understate revenue for taxes the city does levy, but both carry wide assumption-driven bounds.
  • BENCHMARK: this analysis puts the net annual fiscal impact at $-119,835 to $51,690; the city staff report states $20,000 to $51,000. The ranges overlap. External figures are reported as published, never merged into the estimates above.
  • BENCHMARK: this analysis puts the net annual fiscal impact at $-119,835 to $51,690; the applicant fiscal impact analysis states $20,000 to $51,000. The ranges overlap. External figures are reported as published, never merged into the estimates above.

Data sources

Computed Aug 26, 2026 · narrative by claude-sonnet-4-6 over deterministic model output (v3)